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The influencers with engagement rates 24x higher than PUMA, and how PUMA found them

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About Puma

PUMA is a major international sportswear company that designs and manufactures athletic and casual footwear, apparel and accessories.

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The Challenge

Find local influencers around the world to penetrate running communities and drive conversations about PUMA

 

The Solution

Sophisticated segmentation was used to find influencers and monitoring functionality identified and analysed those who engaged

The Results

  • 10,000+ unique uses of localised IGNITE hashtags, captured for retargeting
  • Monitored engagement with the campaign in over 80 countries
  • Influencers averaged 24 times higher engagement rates than PUMA’s core accounts
  • Monitored conversations about the campaign taking place by the followers of the influencers, demonstrating their effectiveness
  • Audiense data showed that PUMA were missing peak posting times by over two hours in some markets
countries engaged
unique uses of the #
higher engagement rates
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“The Audiense platform was an important tool in precisely unearthing influential users we wanted to use for our campaigns. It would be difficult to manually discover these niche profiles; using Audiense made it a lot easier for us to hone in on the best profiles for us to work with in each city.”
Mark O’Marketing - VP Sales & Marketing, Xappp

Leslie Fines
Social & Content Strategy Manager, Digitas

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