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FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform sports assets. FOX Sports is known around the world as an innovator in the areas of live sports broadcasting, news and presentation. Available in 88 countries, in 216 million homes, and 8 languages. FOX Sports currently holds broadcasting rights to the German Bundesliga in over 80 territories. Kindred is a London-based agency that creates and executes strategy and ideas for clients, connecting them with the people that matter.
Analyse and engage football fans at scale following the Bundesliga’s annual winter break. The target was to reach 300 million people on social media in two weeks.
Audiense was used to segment, build, and target a relevant audience of football fans. Strategic insights were delivered on the audience reached, to inform wider marketing strategies in the future. Follow-up workflows scheduled with Audiense allowed personalised organic communication depending on multiple variables for each person engaging with the campaign.