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Maynooth University is located 25 kilometres outside of Dublin, Ireland. One of four constituent universities of the National University of Ireland, Maynooth University in 2019 placed #50 in the global top 100 universities under 50 years old in the Times Higher Education World University Rankings.
Identifying the most effective ways to attracts more postgraduate students whilst building a 360° profile of what a prospective postgraduate student in Ireland looks like.
Audiense segmented the Irish Student community to isolate Irish university students and Irish Postgraduate students in order to create a benchmark between the audiences, gaining insights into the their differences, interests and affinities. This was compared against a similar segmentation of global university/post-grad students to highlight core patterns