The personalisation of content is a determining factor in increasing its effectiveness. Audience intelligence allows you to embrace this audience-centrist approach also in the planning and development of content strategies. When the target audience is at the center of your strategy, not only are you able to extract demographic information, but understand motivations, influencing factors and how content is consumed, among other insights.
An NGO used Audiense to raise awareness around their movement around Climate & Energy:
How was Audiense used?