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Audience intelligence

Building a social consumer segmentation methodology from scratch

Oct 9, 2020 12:23:24 PM
5 min read
Audience intelligence

[Interview] ‘We move from analysing what people are saying on social to recognising its value is really in media consumption, that is, culture’

Oct 5, 2020 10:50:35 AM
5 min read
Audience intelligence

How can Twitter data be used as a starting point?

Sep 30, 2020 10:31:20 AM
5 min read
Audience intelligence

[Interview] 5 key factors to consider when implementing an audience strategy

Sep 29, 2020 11:32:58 AM
5 min read
Audience intelligence

Why do we need a social intelligence certification?

Sep 23, 2020 1:24:28 PM
3 min read
Audience intelligence

Cultural understanding: A deep dive into audience passions, interests & importance of trust

Sep 19, 2020 11:18:00 AM
4 min read
Audience intelligence

The climate crisis: An Audiense (+ others) analysis

Sep 17, 2020 5:17:39 PM
6 min read
Audience intelligence

Why audience intelligence should be at the heart of media planning

Sep 10, 2020 6:15:00 AM
3 min read
Audience intelligence

How to market events with audience segmentation

Aug 25, 2020 10:27:57 AM
5 min read
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