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How to practically apply audience intelligence to product development & reaching new readers

In the ever evolving world of publishing join Sam Ford to uncover:

  • Who publishers are the impact they have on culture
  • Cultural intelligence: What it is, where it comes from and the role it plays 
  • How to gain true intelligence on what the market is interested in
  • How to keep audience intelligence at the core of product development cycles
  • How to make 'slow innovation' work