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Adroit’s approach to helping organisations with new technologies creates opportunities for growth in previously unavailable areas, enabling efficiency, agility and dynamism. Adroit Data & Insight used Audiense, and our integration with Pulsar, to learn who was driving trending conversations surrounding the passionate debate over Marks & Spencer’s new vegan Percy Pig sweets.
To find and understand the online conversations surrounding and following the rise of veganism. To be able to report on the trending topic of Percy Pig sweets as a relevant and timely example of vegan debates and controversy online. To identify the most influential voices amongst them.
Used the social listening tools of Pulsar TRAC to compliment Audiense Connect and Insights, to track hashtags, keywords and stories from other media outlets, in real time. AI enrichment to categorise the language of conversations into sentiment and emotion. To examine interactions along a timeline to find the initial conversations and the people that sparked engagement with the story.