Mike White has led the brand experience industry for over 25 years, and is the CEO of Lively Worldwide. Lively champion Live Marketing, the sweet spot between physical and digital where engaging campaigns for brands are created. They develop immersive, interactive and entertaining experiences for Spotify, Ericsson, Twitter, Virgin, Mazda and The Guardian, making Mike one of the leading figures in the world of hybrid activity. Mike is a digital and virtual strategist, live marketing leader, speaker and influencer.
