Michael Brito is the EVP, Digital & Analytics at Zeno Group, an integrated communications agency. He helps his clients reach their target consumer with laser-focused precision ➜ the right story, at the right time, in the right channel and with the right media. He is a firm believer that audience intelligence and influencer analytics are the two most important ingredients to fuel data-driven content marketing programs. He is a TEDx speaker, adjunct professor, and business advisor for The Social Intelligence Lab.