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Posts in Spotlight analysis

Do one thing, and do it well: How Spotify, Gucci, Fenty, and Tesla thrived on social media by doing one thing exceptionally well

Nov 5, 2024 9:32:21 AM
| 8 min read
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Spotlight analysis

Scandal sells: when you should stay or leave an influencer as a brand

Oct 8, 2024 12:00:19 PM
12 min read
Spotlight analysis

Could Fantasy save streaming downturns and churn?

Sep 10, 2024 8:15:00 AM
10 min read
Spotlight analysis

How did tennis get so hot? A data-driven analysis of its surging popularity

Aug 1, 2024 10:32:40 AM
12 min read
Spotlight analysis

Going for gold - Brands with the strongest chance of winning at this year’s Olympics

Jul 3, 2024 1:21:14 PM
10 min read
Spotlight analysis

How changes in the UEFA Euro audience are making space for new industry sponsorships

Jun 11, 2024 7:39:39 PM
13 min read
Audience intelligence

Influencing Coachella: How evolving demographics & social media stars shape the festival experience

May 8, 2024 10:18:39 AM
8 min read
Audience intelligence

Building a blockbuster campaign: How movie studios are changing the face of cinema

Apr 10, 2024 9:07:38 AM
14 min read
Audience intelligence

IRL David & Goliath: How retail SMEs can make an impact online

Mar 4, 2024 10:30:16 PM
13 min read
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