Josephine Durney works in a blend of roles; between initial calls with customers taking their first steps into Audiense, and creating content that follows replicable processes and methods of using the Audiense platform, based on real-life use cases. She takes personal care with each user that comes to her, helping them to get the best value and use from Audiense for their objectives. These conversations position Josephine at the forefront of what users are looking to achieve, informing her of the most relevant and useful content to create to support these needs. She provides feedback to the team on ways to improve and iterate the user journey. Starting her career at Audiense, for the past two years, she has seen the evolution of the platform. Unburdened by the history of the tech industry, she continues to take fresh approaches to the constantly shifting sector of social media audience intelligence and segmentation.