Audiense Blog

Sponsoring women’s sports is just good business (and the WNBA is your best investment right now)

The Rhode to riches - a deep dive into the brand and the audience that soared them to 1Billion

The blueprint for high-converting audience targeting: strategies, definitions, and types

The $959 billion DIY opportunity - How to win over the top DIY home reno audiences

How to use Audiense insights in the creative process

The country music trend report: YEEDM, new fans, and unexpected collabs

Social media segmentation, but make it simple

What we learned at Meltwater Summit 2025: 4 Standout sessions we couldn’t wait to tell you about

[Product Update] More control, less effort! Discover the latest news about the Audiense portfolio

Buy now pay later: what Fintech companies need to know about the BNPL audiences

The three most valuable audiences in Media and Entertainment right now

Studio Ghibli and Gen Z: A digital (and cultural) renaissance?

The White Lotus effect: Why is this show a global sensation?

Audiense is acquired by Buxton to bring a new era of consumer intelligence to light

6 ways to find the most impactful TikTok influencers for your brand

Sonny Angel, he WILL bring you happiness: How Sonny Angels become so popular

Target market vs. target audience: key differences and how to find yours

5 cool ways to use ChatGPT with Audiense

Types of consumer segmentation and when to use them

How smart brands use empathy marketing: 5 Valentine’s Day campaigns that got it right

How to do an audience analysis the right way in 2025

If you're going to pay 7 Million, you'd better have the right Super Bowl ad strategy

[Product Update] Enhanced cluster graph, boolean search & custom dates in conversation reports and more!

How brands will leverage audience insights to stay relevant in 2025

The future starts today: Emerging consumer trends for 2025

The human side of B2B marketing: How audience intelligence can uncover the real people behind the data

The power of location-based audience insights: Why you need to tailor marketing strategies to different regions

Do one thing, and do it well: How Spotify, Gucci, Fenty, and Tesla thrived on social media by doing one thing exceptionally well

How audience intelligence could transform Nike's marketing strategy: A mock report reveal

Why audience intelligence beats traditional market research every time

Netflix’s power over public perception: The case of the Menendez brothers

Scandal sells: when you should stay or leave an influencer as a brand

Content that clicks: using audience intelligence to create viral content

Navigating the noise: How to identify and target your true audience in a crowded market

The ultimate audience analysis blueprint [free checklist included]

Could Fantasy save streaming downturns and churn?

[Product Update] Discover our latest updates: Enhanced features, new reports, and improved integration!

Common audience analysis mistakes and how to avoid them

Ultimate audience analysis toolkit for small agencies [Free templates]

Step-by-step guide to using Audiense for effective audience segmentation

How did tennis get so hot? A data-driven analysis of its surging popularity

Why audience intelligence is crucial for small agency success

The ultimate guide to audience intelligence for small agencies

[Infographic] The anatomy of a successful audience analysis

Going for gold - Brands with the strongest chance of winning at this year’s Olympics

Localization marketing made easy

Room to Grow: Helping your clients grow their market share

How to win and keep new clients using audience insights [key strategies and tactics]

An agency backed by data

Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence

It’s your year on Tiktok: Maximize your views with these cutting-edge tactics

Behind the scenes at Audiense: Innovating audience intelligence for agency success

How changes in the UEFA Euro audience are making space for new industry sponsorships

[Product Update] Enhanced segmentation with cluster count control, new interest categories visual, and much more!

Unlocking strategic success: mastering personalization with SOPRISM's customization features

Don’t let your clients make these influencer marketing mistakes

Seal the deal: How audience intelligence can help agency teams win pitches and grow their client base

5 signs your agency is targeting the wrong audiences

Influencing Coachella: How evolving demographics & social media stars shape the festival experience

Stop creating garbage content using ChatGPT

What happened to all the good ads?

Making the PESO model work for your agency

Insights to action: the fastest way to ace a creative brief

Becoming a strategic hero: expert insights on audience intelligence best practices and challenges

[Infographic] Audience intelligence: How agencies can turn data into winning campaign strategies

How agencies can unlock client success with advanced audience segmentation

Building a blockbuster campaign: How movie studios are changing the face of cinema

The ultimate guide to selecting the best audience intelligence platform for your agency

The social media checklist for retail and small businesses

Small brands, small budgets & big Super Bowl wins

IRL David & Goliath: How retail SMEs can make an impact online

Harmonizing data and action: Unleashing the power of audience intelligence in the music industry

Macro influencers are dying: Rethink your influencer strategy

3 brands making eCommerce their new playground for D2C sales

The genius strategy behind Netflix’s Griselda, and how it won them new audiences

12 ways your business can unlock the value of social media

What's the vibe? 6 trends marketers should look out for in 2024

5 places to find new market opportunities in the CPG world

Data Enrichment in 2024: what your CPG brand should be doing to stay competitive

Creating the perfect marketing package: How innovative CPG brands are dominating their category

2023 in review: Bigger and better than ever!

Using 2023 cultural shifts to inform 2024 whitespace

Top 7 social listening platforms to blend with audience intelligence

5 steps to a successful product launch

The role of deep human insights in creative strategy

Two-way street: 4 imaginative B2B campaigns going to, and from, SMEs

[Product Update] Merge segments, customized reports, Meta targeting and much more!

B2B PR guide: 14 metrics to measure success

B2B influencers are PR’s ticket to industry dominance

17 best examples of B2B influencer marketing campaigns

5 ways to use social listening marketing for better customer advocacy

Words have power: How influencer marketing can revitalize your B2B marketing strategy

How to use audience research to fuel your marketing & PR campaigns

4 consumer data types retail enterprises should prioritize

How to handle your next PR crisis

The growing role of VR and AR in social media marketing

How to use social listening to understand your audience

Tuning into instinct: The power of creativity over data in music's golden eras

How niche audience analysis helped create a winning programmatic advertising pre-launch campaign

Movie magic: How agencies & entertainment brands are lighting up the silver screen

Brands, find your next Barbie movie

Cheers! 4 pint-sized takeaways from the alcohol sector

ChatGPT gets us 80% of the way there, faster

Salud! How agencies are working with the drinks industry to reach a new generation of consumers

How to create effective marketing segmentation and persona strategies

10 lessons for marketers from AudienceCON

How to create compelling marketing personas

The creative revolution: How creative data should flow in your campaigns

5 fast and furious trends driving the automotive industry

In the driver’s seat: How agencies are fuelling the automotive industry with clever consumer-facing campaigns

What is social media targeting?

Generative AI is changing everything

[Product Update] New AI segment naming, GWI improvement, and more!

5 ways brands can use UGC to boost sales & broaden their customer base

How to create a Twitter marketing strategy that drives results

A fresh face: A masterclass in beauty marketing from Fenty, ColourPop & Glossier

How experiences can harness generative AI

Brand Ambassador or Influencer - Which is right for my business?

Beginner’s guide to using Reddit for audience research

How consumer insights is taught to future marketers

How the femtech industry can break into the broader consumer market

Affinio is joining Audiense! Good things come in 3s

Call of Duty: Conquiring net-new audiences

Amazing news - Tweet Binder is joining Audiense!

How brands can use Pinterest to get closer to their audiences

Data-driven marketing trends: why you need to update your strategy & how to get started

Best-in-show pet care brands that get consumer tails wagging

How to find influencers on Instagram for your marketing campaign

A holistic approach to humans and data analysis

21 use cases of audience intelligence within different campaign phases

How to find the right podcast sponsor using social research

Managing crisis communication with audience intelligence & sentiment

How a social media style guide benefits your brand (and how to create one)

Kantar & Audiense: Profiling potential demand with Digital Mirror

How luxury travel brands are using UGC and influencer marketing to sell the finer things in life

Understanding the real audiences behind predicted trends

How to identify the right YouTube influencers to partner with

Brand storytelling: 7 ways to deliver better stories for consumers

How the hottest emerging Grammy-winner can grow her fandom with Affinio

What is a brand ambassador and what do they do?

How TikTok is reigniting artists’ careers and expanding their audiences

Life’s a beach: How marketers are bringing a breath of fresh air to the travel industry

4 methods to define your target audience for SEO

Tiffany & Co. + Nike: The case for data-backed brand partnerships

How to blend social listening with audience intelligence to find audiences on Meta

Why #DiedSuddenly won’t die out, part 2: The global faces of movie viewership

4 key marketing trends to consider for your 2023 strategy

Audiense and GWI integration: How to enhance your audience intelligence by combining social & survey data

How to build customer journey maps that are actually useful

Top 5 marketing trends for 2023 - And how Affinio can help

The future of market research is here: Introducing ChatGPT

The impact of audience intelligence on ecommerce

Stanley tumblers: how to build off the momentum of a viral product

The magical world of Disney - A masterclass in tourism marketing

Boosting your brand during the big game - On a small budget

2022 in review: Cheers to 10 amazing years!

How big data has changed the music industry forever

How to build your audience segmentation with free Audience Intelligence reports

Which fashion brands are Gen Z most loyal to, and why

Finding purpose: How Ben & Jerry’s, Patagonia & Peloton are using brand activism to build lifelong loyalty

Big news - Audiense’s 1st acquisition, we just got even better!

Money talks: Uncovering who’s behind the cryptocurrency online conversation

[Product Update] New Product Portal, Audiense Beta program and more...

4 pillars of your audience data framework for a World Cup strategy

How smart DTC brands can use social to find an advantage

Biking tribes: Uncovering intracultural audiences & insights within the cycling community

How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK

7 marketing strategies to boost your brand during the holidays

Green card: How brands can connect with consumers in a changing climate

How to use Twitter as part of your ABM strategy

How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign

How NGOs are using social media to spread the good word

Audiense is now SOC 2 compliant!

6 vital strategies to ramp up your company’s social selling

How to build a Discord community your audience actually wants to join

How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy

How to create an audience-engaging social media workflow in 6 steps

When cryptocurrency met couture: Brands bridging the gap between luxury goods & consumers

6 winning marketing strategies for your film or TV series

[Product Update] Audiense Insights DSP integration: connecting addressable audiences

The consumer mindset on sustainability with Talkwalker and Affinio

How to create a killer influencer marketing strategy no matter your budget

Understanding the online community behind the metaverse & web 3

How to create your ideal customer profile

Four epic brand partnerships and how to find your next one

Video killed the Instagram star? The rise of TikTok influencers for brands

How audience insight helped MDLBEAST transform culture & community through music

How to find influencers for your brand

How to find the right esports tournaments and influencers to sponsor

How do you know if your social media plan has succeeded or failed?

[Product Update] What we have been up to recently

Navigating the metaverse

4 proven steps to identify your target audience

Ready, Player One? How brands are transforming the metaverse into a playground

How Audiense helps YOUKNOW unlock the full value of technology investments

3 insights into how technology brands are levelling up their advertising

How to create & use lists on Twitter

How to subscribe to lists on Twitter

Not all eco-conscious consumers are created equal

How to use audience insights to create a winning YouTube marketing strategy